The Campaign
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Rosarito, a small, friendly Mexican beach town, has always depended on tourists to fuel its economy. But unfounded stereotypes about Mexico have recently caused a decline in tourism, putting the livelihoods of Rosarito and its citizens in danger.
The RediscoveRosarito project is an ongoing image restoration campaign for the city of Rosarito, Mexico headquartered at Emerson College in Boston, MA. The objective of this project is to reshape attitudes and perceptions surrounding Rosarito as well as promote tourism and rebuild credibility for the area. RediscoveRosarito is committed to restoring Rosarito's image through discourse, dialogue, and a comprehensive online communication strategy. |
Check out the 2012 Rosarito Film Festival Official Webpage!This August, RediscoveRosarito team members, Rosarito students, and local businesses teamed up with Campus Movie Fest to host the 5th Annual Rosarito Film Festival. Make sure you check out this year's videos at the official 2012 festival site!
The Rosarito Student Film Festival is a week-long workshop made possible by a collaboration of alumni, faculty and students of Emerson College, RediscoveRosarito, The L.A. Program, Campus MovieFest, Rosarito Beach Hotel, and the former Mayor of Rosarito, Hugo Torres. As part of an effort to project a positive image of the town of Rosarito, the film festival offers students an opportunity to develop and produce a film from their vantage point on Rosarito. |
Baja wants the movie spotlight again
By Richard Marosi, Los Angeles Times - January 3, 2012
Reporting from Rosarito Beach, Mexico— Hollywood made a big splash here when it sank the movie replica of the "Titanic" in an enormous water tank built specifically for the cinematic spectacle. The films "Master and Commander" and "Pearl Harbor" followed, with the cannon shots and explosions from those productions rattling high-rise condos and palapa bars up and down the craggy Baja California coast.
Now, movie fever may be building again...
Click here to read the rest of the story!
Reporting from Rosarito Beach, Mexico— Hollywood made a big splash here when it sank the movie replica of the "Titanic" in an enormous water tank built specifically for the cinematic spectacle. The films "Master and Commander" and "Pearl Harbor" followed, with the cannon shots and explosions from those productions rattling high-rise condos and palapa bars up and down the craggy Baja California coast.
Now, movie fever may be building again...
Click here to read the rest of the story!
RediscoveRosarito to host art exhibition, "From Baja to Boston," featuring Mexican artist, David Silvah Boston, MA. November 27, 2011. On December 1st and 2nd, the RediscoveRosarito team will host “From Baja to Boston,” an art exhibit featuring noted Mexican artist, David Silvah, who has traveled to Boston from Rosarito, Mexico for the event. The event will take place during the SOWA (South of Washington) Artist Guild’s Open Studios, which is located at Studio 216, 450 Harrison Avenue in Boston’s South End neighborhood.
All work at the exhibit will be available for purchase and a percentage of the proceeds will be donated to the Boys & Girls Club of Rosarito. Thursday evening from 6-8 p.m., RediscoveRosarito will host an intimate meet-and-greet with Silvah and preview his artwork on display; refreshments will be served. Friday, Silvah will take part in Open Studios, a monthly event that showcases the work of hundreds of local artists. Skye Schulte, a local Boston artist, has generously donated the studio space for this event. Both events are free of charge and open to the public. Click here to read the full press release! |
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Check out what RediscoveRosarito is up to!
Six team members just traveled down to Rosarito to host "4 Años del Rosarito Film Festival" and engage in additional public diplomacy efforts with residents, students, and business owners. Check out the highlights from their trip.... |
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Meet Sam Graves, owner of The Lizard Lounge Rosarito
As an expansion of the Faces of Rosarito video series, the RediscoveRosarito team is beginning to release new videos that profile Rosarito businesses and business owners. Check out the first video in this series, an interview with Sam Graves, owner of The Lizard Lounge Rosarito. The Lizard Lounge is a great example of a local business looking to serve and support the community of Rosarito; Sam showcases art from all over Mexico, and the drink and food menus are delicious! As the Lizard Lounge's slogan says, it's a place "where friends come to meet!" |
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The newest Faces of Rosarito video is up!
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____________________________________________________________________________________________ Introducing: The Arts in Rosarito
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To learn more information about Rosarito go to www.rosarito.org







