Rosarito, a small, friendly Mexican beach town, has always depended on tourists to fuel its economy. Unfounded stereotypes about Mexico caused a decline in tourism, putting the livelihoods of Rosarito and its citizens in danger for several years. Today, Rosarito is again booming with tourism thanks, in part, to the Rediscover Rosarito campaign.
The Rediscover Rosarito project is an ongoing image restoration campaign for the city of Rosarito, Mexico headquartered at Emerson College in Boston, MA, USA. The objective of this project is to reshape attitudes and perceptions surrounding Rosarito as well as promote tourism and rebuild credibility for the area. Rediscover Rosarito is committed to restoring Rosarito's image through discourse, dialogue, and a comprehensive online communication strategy.
Why do we love rosarito?
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To learn more information about Rosarito go to www.rosarito.org
Photo Credits: Siyang Qi